Campaign India Team
Jul 12, 2023

Sony Sports Network gets sports journalists to cheer for team India

Watch the film here

Sony Sports Network has rolled out a campaign 'Iss Baar Sau Paar' (this time a hundred), to boost the morale for the Indian contingent of the 19th Asian Games.

 

The film captures Indian sports journalists wishing the athletes ahead of the Asian Games. They urge the rest of the country to join in and share their message of support for team India for this year's Asian Games.  

 

The Asian Games 2022, originally scheduled for September last year, are scheduled to be held between 23 September and 8 October in Hangzhou in China.

 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.