Campaign India Team
Oct 06, 2021

Taapsee Pannu cancels out the Noise

Watch the film conceptualised by the in-house team of Noise here

Noise has launched a digital campaign titled 'Listen To The Noise' for its smart wearable portfolio. The film features its newly appointed brand ambassador Taapse Pannu. 
 
Conceptualised by the in-house team, the film aims to encourage consumers to face challenges by listening to their instincts. It showcases Pannu listening to her 'dil ka shor' (heart noise) and not holding onto any limiting beliefs that brings her spirit down. 
 
Amit Khatri, co-founder, Noise, said, “We are immensely elated to launch our first campaign with Taapsee Pannu. She has a one of its kind, high-spirited and fierce persona, which resonates with the core beliefs of Noise. Our synergies are harmonised when it comes to stifling the clouding voices and taking over the challenges to be better than ever. With our campaign featuring Taapsee, our core motive is to inspire noisemakers that obstructions can never stop you if you listen to your instincts and follow your heart even if you are surrounded by several repulsive voices. We have always advocated the importance of listening to your ‘dil ka shor’, and to do so Taapsee.”  
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.

5 hours ago

Agencies dominate 60% of digital marketing openings ...

India witnesses rise in digital marketing jobs at the entry level in 2024; roles in programmatic advertising show rapid growth, finds a Kraftshala study.

9 hours ago

Cross-channel marketing 2025: Breaking barriers, ...

Cross-channel marketing has transitioned from being just another buzzword to becoming indispensable in delivering customers cohesive and personalised experiences, says the vice president for data science at CleverTap.