Campaign India Team
Oct 06, 2021

Taapsee Pannu cancels out the Noise

Watch the film conceptualised by the in-house team of Noise here

Noise has launched a digital campaign titled 'Listen To The Noise' for its smart wearable portfolio. The film features its newly appointed brand ambassador Taapse Pannu. 
 
Conceptualised by the in-house team, the film aims to encourage consumers to face challenges by listening to their instincts. It showcases Pannu listening to her 'dil ka shor' (heart noise) and not holding onto any limiting beliefs that brings her spirit down. 
 
Amit Khatri, co-founder, Noise, said, “We are immensely elated to launch our first campaign with Taapsee Pannu. She has a one of its kind, high-spirited and fierce persona, which resonates with the core beliefs of Noise. Our synergies are harmonised when it comes to stifling the clouding voices and taking over the challenges to be better than ever. With our campaign featuring Taapsee, our core motive is to inspire noisemakers that obstructions can never stop you if you listen to your instincts and follow your heart even if you are surrounded by several repulsive voices. We have always advocated the importance of listening to your ‘dil ka shor’, and to do so Taapsee.”  
Source:
Campaign India

Related Articles

Just Published

51 minutes ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

1 hour ago

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.

2 hours ago

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

3 hours ago

Can sound make you taste spice? 7UP thinks so

INSIDE THE AD: A fizzy experiment in sonic seasoning, 7UP’s Spotify campaign taps science, culture, and Gen Z cravings to reshape FMCG playbooks.