The Sleep Company gets Anil Kapoor to save the night

The Sleep Company has launched a campaign titled 'Forget Memory Foam, Get SmartGRID Home', featuring its brand ambassador, actor Anil Kapoor. Conceptualised by Anomalous, the film encourages people to shift away from the traditional memory foam mattress to The Sleep Company’s new-age one.

 

The film begins with a young couple who uses a mattress which they dislike. One night, while they complain about the common problems that come with using an inappropriate mattress, Kapoor swoops in to save the night and nudges them to discard their current mattress and switch to the one with a smart grid. 

 

Priyanka Salot, founder, The Sleep Company, said, “The Sleep Company’s SmartGRID technology is one of the advanced technologies that has revolutionised the mattress industry in the last 2 years. Our aim with the new campaign is to educate the consumers on how memory foam mattresses can cause sleep problems. We invented The Sleep Company with the vision to upgrade the quality of sleep for our customers. We have big plans for The Sleep Company in terms of products as well as market expansion and with this campaign, we look forward to further strengthening the brand’s visibility in the Indian market.”