Urban Company pushes for dignity of labour

Urban Company has rolled out a film that celebrates its ninth year of operations in the home services industry in India. 

The video showcases an engaging conversation between a service partner and a young boy during a bathroom cleaning service at the latter's home. Apart from the emphasis on the service partner's work ethics, the film aims to send out a crucial message on the dignity of all labour – that all work, regardless of how big or small, deserves respect.

Tarun Menon, director – brand, Urban Company said, "As we complete nine years of a transformative journey in India, we proudly uphold our brand promise – a commitment to provide unparalleled service excellence to our customers, while ensuring respect and dignity amongst our skilled service partners. ​​Through this thought-provoking ad, conceptualised and created by the team at Talented Agency and Superfly Films, we have attempted to underline the importance of skilling, and that everyone should be respected for their work, irrespective of the job they undertake.”