Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.
Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.
Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.
EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.
The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.