Campaign India Team
Nov 30, 2016

Volvo Trucks "Flying passenger"

Watch the film conceptualised by Forsman & Bodenfors here

Volvo Trucks is back with a new live test in which one of its vehicles tows a paraglider up a mountain pass in Croatia.
 
The precision stunt shows off the performance of Volvo Trucks’ powertrain with I-Shift Dual Clutch. This is the latest instalment in a series best known for 2013's "Epic split" stunt starring Jean-Claude Van Damme.
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

23 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

1 day ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

1 day ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.