Agency chiefs on the good and the bad of their agency's performance at Effies 2010
Watch moments from the EFFIES 2010 awards ceremony as Campaign India caught up with some of the winners for the evening. In this video conversation, we asked Piyush Pandey, Charles Cadell, Madhukar Kamath, KS Chakravarthy, Josy Paul and Sonal Dabral about the good and the bad of their agency's performance at this year's awards.
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EssenceMediacom X was the incumbent agency.
The account is currently handled by IPG Mediabrands.
Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.
CEO outlined client examples in 23-minute video presentation.
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