Campaign India Team
May 29, 2015

Weekend Fun: Brooklyn Film Fest takes on ‘classic’ Hollywood, positions itself ‘3000 miles away’

Watch the promos crated by TBWA\Chiat\Day New York for the event that kicks off today

We got to know of the Brooklyn Film Festival (BFF), an annual competitive festival for independent filmmakers, only because of its promos. So here they are. 
 
Each of them uses a classic movie scenario and how that would play out in a Hollywood script, before drastically contrasting it with how it would be depicted at a Brooklyn Film Festival entry.
 
The clip above depicts a Hollywood fight scene, with all the strings attached, literally. The Brooklyn Film Fest fight scene comes across as the real thing. There’s more.
 
The love triangle 
 

The character

The fest runs from 29 May to 7 June 2015. Given the strong positioning statement the promos make, one might want to check out the films that do well at the BFF.

 
Have a wonderful weekend.
 
Credits
 
Client: Brooklyn Film Festival
Creative agency: TBWA\Chiat\Day, New York
 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

1 day ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

1 day ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 day ago

PR Awards 2025: Shortlists, jury announced

Winners will be announced on 19 February at a grand celebration in Mumbai.