Campaign India Team
Sep 18, 2015

Weekend Fun: Fifa 16 "play beautiful"

Watch the ad film conceptualised by Wieden & Kennedy Amsterdam here

The global TV campaign for Fifa 16 features some of the world's best footballers knocking a ball around to an operatic soundtrack.
 
Wieden & Kennedy Amsterdam created the two-minute ad, which is part of the wider "Fifaro" campaign. The spot features the footballers Sergio Aguero, Lionel Messi and Alex Morgan, as well as the basketball player Kobe Bryant, showing off their skills and playing EA Sports' latest version of Fifa.
 
Credits
 
Client: EA Sports
Creative agency: Wieden & Kennedy Amsterdam
Executive creative directors: Mark Bernath, Eric Quennoy
Creative directors: David Smith, Alvaro Sotomayor, Craig Williams
Art director: Vasco Vicente
Copywriters: Evgeny Primachenko, Andrew Dobbie
Head of broadcast production: Joe Togneri
Broadcast producer: Elissa Singstock
Associate producer: Stijn Wikkerink
Head of planning: Martin Weigel
Planner: Michelle Arrazcaeta
Group account director: Kirk Johnsen
Account directors: Nick Campion, Amber Martin
Project manager: Loes Poot
Business affairs: Michael Graves
Interactive producer: Matthew Ravenhall
Studio artist: Noa Redero
Production company: Traktor
Directors: Traktor
Directors of photography: Larry Fong, Bill Pope
Producers: Traktor
Executive producers: Traktor
Editing: Edward Line, Final Cut London
 

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Publicis Groupe South Asia appoints Paritosh ...

Snehasis Bose takes on the role of group chief strategy officer for BBH India.

14 hours ago

Franklin Templeton courts change—but will women and ...

With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?

16 hours ago

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

16 hours ago

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.