Watch the film made by Publicis Worldwide here
In a new campaign for Cadillac, which was launched around the Oscars, Publicis Worldwide cheers America to #DareGreatly.
In this ad, that's part of the #DareGreatly series of films, the voice over talks about the importance of not resting on one's laurels even though the brand has been a symbol of the future, setting standards and a star. But our past is just that, past.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
