Watch the film made by Publicis Worldwide here
In a new campaign for Cadillac, which was launched around the Oscars, Publicis Worldwide cheers America to #DareGreatly.
In this ad, that's part of the #DareGreatly series of films, the voice over talks about the importance of not resting on one's laurels even though the brand has been a symbol of the future, setting standards and a star. But our past is just that, past.
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AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
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INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors decide the final wins.
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The association also named the new managing committee for 2025–26.
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