The Work
Campaign India Team
Jul 11, 2019

Weekend Watch: iAmsterdam becomes iAmazonia

Watch the campaign conceptualised by Duval Guillaume here

Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.
 
After city officials removed the  "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist.
 
Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.
 
 
Source:
Campaign India

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