The Work
Campaign India Team
Jun 09, 2017

Weekend Watch: Star Sports speaks Tamil

Star Sports launches its Tamil sports channel with an intriguing film

Star Sports has launched Star Sports 1 Tamil, the country’s first dedicated Tamil sports channel.

Star Sports 1 Tamil will bring fans across Tamil Nadu closer to their favorite sports and heroes. The channel has a calendar of sports, starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), VIVO Pro Kabaddi Season 5 and Hero ISL.

The minute long digital film highlights traditional beliefs, like the breaking of coconuts or touching the earth, before the beginning of a game. All this is set to some pulsating Tamil folk music.

Source:
Campaign India

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