The Work
Campaign India Team
Aug 30, 2018

Weekend Watch: Wake up and hit the sporting circuit says Decathlon

Watch the film conceptualised by Social Kinnect here

Decathlon rolled out a film for the Indian National Sports Day which was celebrated on 29 August 2018.
 
Conceptualised by Social Kinnect, the film urges viewers to wake up and get out to play a sport. Through the voice over and visuals of amateurs playing their respective sport, the film urges people to play their favourite game even if they're not the best at it. 
 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

3 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

AI in digital ads: Silent partner, not sole pilot

4 AI in digital ads: Silent partner, not sole pilot

Zooming into the inner aspirations of target consumers

5 Zooming into the inner aspirations of target consumers

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

6 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

7 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

JSW Paints’ ‘Room of hope’ colours a better tomorrow

8 JSW Paints’ ‘Room of hope’ colours a better tomorrow

How big can big get?

9 How big can big get?

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill

Related Articles

Social Kinnect appoints Gerard Jayaranjan as NCD
Digital
Dec 14, 2017
Campaign India Team

Social Kinnect appoints Gerard Jayaranjan as NCD

FCB Ulka's NCD for digital Gerard Jayaranjan quits
Digital
Dec 06, 2017
Campaign India Team

FCB Ulka's NCD for digital Gerard Jayaranjan quits

Social Kinnect to handle Radio Mirchi's social media
Media
Feb 20, 2019
Campaign India Team

Social Kinnect to handle Radio Mirchi's social media

Bharat Suri joins Social Kinnect as VP - operations
Digital
Nov 19, 2018
Campaign India Team

Bharat Suri joins Social Kinnect as VP - operations

Just Published

Odonil's nostalgia-driven campaign has a fresh take on familiarity
Advertising
12 hours ago
Campaign India Team

Odonil's nostalgia-driven campaign has a fresh take ...

SocioClout revives Dabur’s Odonil campaign with Jasmin Bhasin, blending nostalgic charm and a fresh twist for the new year.

Read, learn, create: 10 must-read books for adland
Advertising
12 hours ago
Rashi Ray

Read, learn, create: 10 must-read books for adland

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their creativity.

A23 bets big: Skill gaming’s perception game
Advertising
1 day ago
Nagesh Joshi

A23 bets big: Skill gaming’s perception game

INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

Moves and wins roundup: Week of 30 Dec
Advertising
1 day ago

Moves and wins roundup: Week of 30 Dec

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, McCann, Trailytics, Redmatter, and many more.