Watch the film conceptualised by Social Kinnect here
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Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.
The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.
