Watch the film for Blue Star air-conditioners here
In the latest rendition of its campaign featuring Virat Kohli and a team full of his look alikes, aircon maker, Blue Star tells the story of air purification with a difference.
Someone in the room catches a cold and what follows is a sneezing fit. How does Virat Kohli clear the air?
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Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.
Group has shifted towards non-advertising specialisms.
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Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.
With demand for luxury housing on the rise, personalised messaging, exclusivity, and experiential marketing have emerged as essentials for campaign success.
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