Watch the film for Blue Star air-conditioners here
In the latest rendition of its campaign featuring Virat Kohli and a team full of his look alikes, aircon maker, Blue Star tells the story of air purification with a difference.
Someone in the room catches a cold and what follows is a sneezing fit. How does Virat Kohli clear the air?
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Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
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Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
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