Wings Lifestyle’s Flobuds’ help a music producer get in the flow state

Wings Lifestyle has rolled out a campaign ‘go with the flo’, to highlight the offerings of its TWS lifestyle earbuds, ‘Flobuds’.

Conceptualised by the brand’s in-house team, the film revolves around the creative struggles of a music producer who is inspired to make music based on his interactions with the earbuds and other daily objects. The film uses the earbuds as a trigger for the artist in the film to go into a ‘flo(w) state’, inspiring him to make a new piece of music which is the soundtrack for the ad film as well. It aims to showcase the creative motif of using earbuds and other daily objects to create music. 

Vijay Venkateswaran, co-founder, Wings Lifestyle, said “The brand film intends to emphasise on how the Flobuds range firmly establishes our lifestyle-led identity. The earbuds are designed keeping the latest trends in mind and the brand film ensures that they are at the centre of the film, audibly and visually. We’re excited for consumers to watch the film and also get their hands on the Flobuds as soon as they launch.“