Yashaswini Dayama gets Ahsaas Channa hooked to the HP Pavilion laptop
Watch the films conceptualised by Lowe Lintas here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Boult and Ford Mustang gear up to put design ...
To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.
Cheil India’s report explores if AI is becoming a ...
Brands must gauge youth engagement levels, shifting focus from basic interactions with less involved users to deeper, relational experiences with highly engaged ones.
Mastering the ad budget mix for maximum results is ...
Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Here are some practical insights to your questions.