Campaign India Team
Mar 20, 2023

Yatra Online takes the stress out of travel

Watch the film conceptualised by Social Panga here

Yatra Online has rolled out a campaign 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' (When Yatra is onboard, why to fear, #PlanFreely), featuring cricketers Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris, to highlight its zero cancellation offering. 

 

Conceptualised by Social Panga, the film showcases how Yatra aims to ensure smooth travel for its consumers if any disruptions occur. It features Pandey worried about her Goa flight bookings. Bhatia and Verma try to ensure her that if she books her flight tickets on Yatra, she can plan her trip freely without having to worry about the cancellation fees. 

 

Dhruv Shringi, director and chief executive officer, Yatra Online, said, “We understand that travellers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection features and #bindassplankar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence. The expression of our campaign is a portrayal of our continued dedication to offer a carefree experience to our consumers. Travellers have evolved preferences, and we are excited to introduce a flexible, comfortable, and cost-effective feature for their travel planning.”

 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

How real is the threat of AI-driven job cuts within PR?

Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?

4 hours ago

Baddie on a bike: Travis Head takes the bypass

Uber Moto’s IPL stunt taps cricket's cult-like grip, rolling culture, rivalry, and chaos into a social-first, anti-hero caper.

5 hours ago

Brands are not choosing agencies as digital-transfor...

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation needs, according to a new VML report.

5 hours ago

Why brands must rethink the marketing funnel

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, says The Trade Desk managing director.