Campaign India Team
Aug 02, 2023

Zeenat Aman uses Cred's Rupay-UPI feature to 'buy everything except love'

Watch the film here

Cred has rolled out a film featuring actor Zeenat Aman through which it aims to promote how a Rupay credit card can be linked on Cred to make payments through UPI at places where credit cards are not accepted.

 

The film opens with Aman on a set. She questions her reason for existence and then wonders why she's on the set. As she's thinking about that, she sees a member of the production crew hold up a 'Cred ad' banner. With that she begins the shoot and reveals how the credit card can be linked to Cred to make UPI payments easily. She finishes the film by poking fun on her love life, by saying how one can buy 'almost everything', except for love using this feature from Cred.

 

The film was released on social media on 1 August and was also on-air during the India-West Indies ODI.

 

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

11 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

11 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

13 hours ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.