Campaign India Team
Feb 09, 2017

Zivame pitches itself as the lingerie companion for all women, occasions

Watch the ad film conceptualised by Lowe Lintas here

Zivame has rolled out a new campaign titled '#FitForAll' that has been conceptualised by Lowe Lintas.
 
The film features women getting ready for different occasions and how Zivame's range is fit for them. From a woman going to work, to one hitting the gym, and more, Zivame's lingerie accompanies these women with different bodies.
 
Sirisha Tadepalli, marketing director, Zivame, said, “At Zivame, we put consumers at the core of everything we do. Being in the e-commerce business has given access to rich data. This, when combined with our understanding of various body types, has led us to creating the widest range that Indian women truly deserve - from 28A to 46H. To bring this alive, we’ve chosen a cast that’s diverse, in terms of body type and life-stages. This film is our endeavour to ensure that every woman finds her perfect fit, and doesn’t have to ‘fit into’ anything, be it lingerie or life.”
 
Rajesh Ramaswamy, executive director, Lowe Lintas, added, “Most lingerie ads feature lingerie models, and as a result, we felt like the category itself lacked a certain authenticity. Because lingerie is such a personal thing, we wanted our communication to be an honest representation of women in India today. We used real women from various walks of life to illustrate just how diverse and awesome they really are. A simple proposition that captured this spirit of #FitForAll”
 
The film is currently on-air on television and went live on YouTube on 8 February 2017.
 
CREDITS:
 
Client: Zivame
Creative agency: Lowe Lintas 
Production house: Walkabout Films 
Director: Navzar Eranee
Media agency: Lodestar
Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.