Zivame wants women to turn mirror moments into lifesavers

Zivame has rolled out a campaign 'check yourself out', to underscore the essence of how women perceive and engage with mirrors with an aim to raise awarness on breast cancer. 

 

The film highlights the common practice of women worldwide engaging in self-reflection as they steal moments to gaze at their reflections in the mirror. It illustrated the symbolism of mirrors to champion a critical cause: conduct self-examinations for early breast cancer detection. 

 

Khatija Lokhandwala, head brand marketing, Zivame, said, “The campaign encourages every glance in the mirror to be a moment of self-care and empowerment. It not only encourages women to embrace their unique beauty but also nudges them to regularly self- examine since early detection is key.”