Campaign India Team
Oct 27, 2023

Zivame wants women to turn mirror moments into lifesavers

Watch the film here

Zivame has rolled out a campaign 'check yourself out', to underscore the essence of how women perceive and engage with mirrors with an aim to raise awarness on breast cancer. 
 
The film highlights the common practice of women worldwide engaging in self-reflection as they steal moments to gaze at their reflections in the mirror. It illustrated the symbolism of mirrors to champion a critical cause: conduct self-examinations for early breast cancer detection. 
 
Khatija Lokhandwala, head brand marketing, Zivame, said, “The campaign encourages every glance in the mirror to be a moment of self-care and empowerment. It not only encourages women to embrace their unique beauty but also nudges them to regularly self- examine since early detection is key.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.