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I always thought of Vir Sanghvi as a journalist and columnist. Now I know he’s more than just that; he’s a marketer as well.While millions (literally) of blogs are launched each year, a few get noticed and fewer still are successful.Sanghvi’s blog has got noticed on the very first day it went live and is on the way to success.I was told of the site because it had a reference to the magazine that I edit, Campaign India.
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She will lead marketing and advertising functions across the division, focusing on campaigns that enhance brand visibility and consumer connection.
IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’
Gaming company Nazara Technologies has launched a refreshed new brand identity.
A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.