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I always thought of Vir Sanghvi as a journalist and columnist. Now I know he’s more than just that; he’s a marketer as well.While millions (literally) of blogs are launched each year, a few get noticed and fewer still are successful.Sanghvi’s blog has got noticed on the very first day it went live and is on the way to success.I was told of the site because it had a reference to the magazine that I edit, Campaign India.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.