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I always thought of Vir Sanghvi as a journalist and columnist. Now I know he’s more than just that; he’s a marketer as well.While millions (literally) of blogs are launched each year, a few get noticed and fewer still are successful.Sanghvi’s blog has got noticed on the very first day it went live and is on the way to success.I was told of the site because it had a reference to the magazine that I edit, Campaign India.
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It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.
Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.
The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.