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I always thought of Vir Sanghvi as a journalist and columnist. Now I know he’s more than just that; he’s a marketer as well.While millions (literally) of blogs are launched each year, a few get noticed and fewer still are successful.Sanghvi’s blog has got noticed on the very first day it went live and is on the way to success.I was told of the site because it had a reference to the magazine that I edit, Campaign India.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.