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I always thought of Vir Sanghvi as a journalist and columnist. Now I know he’s more than just that; he’s a marketer as well.While millions (literally) of blogs are launched each year, a few get noticed and fewer still are successful.Sanghvi’s blog has got noticed on the very first day it went live and is on the way to success.I was told of the site because it had a reference to the magazine that I edit, Campaign India.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.