Arati Rao
Aug 04, 2012

Triton elevates Renton D'Sousa to CEO

He will continue as national director - creative and strategy

Triton elevates Renton D'Sousa to CEO

 

Almost 21 years post its launch, Triton Communications will now have a creative person as chief executive officer. Renton D’Sousa, national director – creative and strategy, will now don this additional responsibility.

Earlier the responsibility was managed by founder directors Ali Merchant and Munawar Syed, and this is the first time the agency has appointed a chief executive officer. 

Commenting on the development, Syed said, “We have always believed in nurturing our senior managers to think and perform as entrepreneurs. So when we felt it was time to give Triton that added impetus under a fresh, energetic leader, there was no question of looking outside. Renton was ready for the challenge to take Triton to its next level. He can be sure of total support from Ali and me and we see an enjoyable and exciting trip ahead for all Tritonites.”

Merchant said, “My partner Munawar Syed and I have been in the driver’s seat for over 20 years at Triton.  We felt that now it’s time to get into the passenger’s seat. And we could not think of anyone better that we trust than Renton D’Sousa, our NCD for over 10 years at Triton, to give him this challenging leadership position of CEO.  We have the utmost confidence and faith that he will do Triton proud.”

D’Sousa said, “It is an honour to be handed over the baton by two icons of Indian advertising. In keeping with the current spirit of the times, my aim is to make Triton bigger and stronger. And all this faster. There are a lot of changes in the offing, structural as well as functional. With the sole objective of enhancing our clients’ brands and brand value. After all advertising is all about shifting market share. If you can do that for your client, you are doing your job.”

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Pay-TV industry to witness marginal revenue drop in ...

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.

2 days ago

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.

2 days ago

Gender bias in ads costs more than just reputation—I...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.

2 days ago

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.