Advertising Media Digital
Sneha Iype
Sep 29, 2015

Sneha’s blog: The Unholy Trinity (part one) – the agency creative

In this three-part series, the filmmaker reflects on the role of agency creative, film director and client, in creating magic

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Adani seeks single agency for INR 600-crore media overhaul

2 Adani seeks single agency for INR 600-crore media overhaul

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

3 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

4 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

India’s quick commerce surge exposes a discipline gap for marketers

7 India’s quick commerce surge exposes a discipline gap for marketers

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

Winners of Agency of the Year 2025-South Asia announced

9 Winners of Agency of the Year 2025-South Asia announced

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

10 Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

Related Articles

Sneha’s blog: The Unholy Trinity (part two) – the ad film director
Advertising
Sep 30, 2015
Sneha Iype

Sneha’s blog: The Unholy Trinity (part two) – the ...

Sneha’s blog: The Unholy Trinity (part three) – the client
Advertising
Oct 01, 2015
Sneha Iype

Sneha’s blog: The Unholy Trinity (part three) – the ...

Why reframing the ad agency-client relationship can help creativity
Advertising
Apr 24, 2025

Why reframing the ad agency-client relationship can ...

Agencies, read the room: Clients want more than ideas
Advertising
Jul 18, 2025
Divanshi Gupta

Agencies, read the room: Clients want more than ideas

Just Published

Gutenberg’s AI pivot sets up a new agency model as industry pressures deepen
Advertising
12 hours ago
Campaign India Team

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

ICC Women’s World Cup win, Kumbh Mela make it to Google’s global Year in Search roundup
Advertising
13 hours ago
Leslie Blount

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.

Asian Paints showcases Graphene-led protection with chess grandmasters
Advertising
15 hours ago
Campaign India Team

Asian Paints showcases Graphene-led protection with ...

The new campaign uses chess strategy as a creative device to demonstrate exterior paint protection designed for Southern India’s climate.

Why the future belongs to digitally-native, full-funnel agencies
Media
15 hours ago
Amit Mathur

Why the future belongs to digitally-native, ...

Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.