Coca-Cola helps newlyweds connect, with first taste of togetherness

Coca-Cola has launched a TVC that features Bollywood actors Siddharth Malhotra and Alia Bhatt playing newly wed couple. The film has been conceptualised by McCann Erickson. The spot follows a teaser earlier this year featuring the two 'Student of the Year' stars.

 

The film begins in the rear seat of a car. The newlyweds are on their way from their arranged marriage in the ceremonial car in their wedding finery, and their awkwardness is palpable. Malhotra tries to get close to Bhatt, who moves away coyly. When he reaches past her to open the window, she shifts away uneasily. Trying to diffuse the tension, he tells his wife that she could openly tell him about her likes and dislikes. After a brief pause when she considers what to say, Bhatt reveals that she likes the taste of Coca-Cola. As if on cue, the car crosses a hoarding advertising the beverage. Malhotra smiles, as the ice between them starts to break. The next scene shows them out of the car near a shop by the highway. Malhotra runs towards Bhatt with a bottle of Coca-Cola. He hands her the bottle, but she returns it. A confused Malhotra says, “Par aap ko toh pasand hai” (But you like this). Bhatt promptly replies, “Mujhe aap bhi bahut pasand hai” (I like you too). As the music swells, the two share the drink, as the tension melts away. The film ends with a voice over saying, “Taste jo har dil chahe” (Taste that every heart desires).