Diageo has announced the appointment of Abanti Sankaranarayanan as the new marketing director of Diageo India. She was previously executive director and deputy chief executive officer at Mount Everest Mineral Water (A Tata Enterprise), where she was responsible for crafting the Tata Group’s entry into Water with Himalayan.
In her new role, Sankaranarayanan will be responsible for building brands like Johnnie Walker, Smirnoff, VAT 69 and Ciroc. Roland Abella, managing director, Diageo India, said, “India is a key market for Diageo, with great potential for growth. Diageo endeavors to ensure that its outstanding collection of brands are made accessible to the Indian consumer. We believe that Abanti, with her diverse experience across premium lifestyle brands, will be the right person to lead Diageo's marketing effort.”
Abanti Sankaranarayanan appointed marketing director, Diageo India
Diageo has announced the appointment of Abanti Sankaranarayanan as the new marketing director of Diageo India. She was previously executive director and deputy chief executive officer at Mount Everest Mineral Water (A Tata Enterprise), where she was responsible for crafting the Tata Group’s entry into Water with Himalayan.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
LS Digital launches CRAFT to boost brand engagement ...
It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.
Marketers bet big on brand-building, not just quick ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.
Understanding the nudge-sludge dynamic in marketing
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.
Campaign roundup: Week of 4 Nov
The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.