
Accor has announced the appointment of Nidhi Verma as director - marketing and communication for India and South Asia.
She will be responsible for driving the development and execution of integrated public relations campaigns that align with the brand's marketing strategies, alongside leveraging a 360-degree approach across various media platforms.
Verma moves from Hyatt Hotels Corporation, where she was cluster director of marketing.
Puneet Dhawan, senior vice president - operations, India and South Asia, said “We are confident that Nidhi’s extensive experience, expertise and leadership skills will further strengthen the Accor’s presence and reputation in India and South Asia. With her strategic mind-set, innovative approach, and dedication to excellence, I am certain that she is poised to make a significant impact on Accor's marketing and communication strategies in the region.”
In a career spanning over 17 years, she has also worked with The Leela Palaces and The Claridges Hotel, among others.