Adfactors PR acquires stake in Yorke Communications

Adfactors PR has made 'a strategic investment' in Bengaluru-based Yorke Communications, according to an official statement.

Under the terms of agreement, Yorke Communications will continue to operate as an independent company, under the leadership of its co-founder Peter Yorke.

The transaction was advised by N A Shah Associates, Chartered Accountants.

Madan Bahal, managing director and co-founder, Adfactors PR, said, “The acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter  is an inspiring leader who has built an inspiring team and business.”

Rajesh Chaturvedi, co-founder and chairman, Adfactors PR, commented, “Adfactors PR has crossed the Rs 100 crore mark in annual revenues through sustained organic growth. This acquisition is the first step on an inorganic route to build on our market leading position.”

Peter Yorke, CEO and co-founder, Yorke Communications, said, “The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms. A partnership with the market leader will certainly help us scale up our combined offerings. Over the last six years, we have serviced more than 95 satisfied customers with content, created through careful research, audience targeting, meticulous planning and precise orchestration.”

Yorke Communications was co-founded by Matilda and Peter Yorke in 2008.

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