Campaign India Team
Jul 05, 2022

Airtel Payments Bank hires Shilpi Kapoor as CMO

Moves from American Express

Airtel Payments Bank hires Shilpi Kapoor as CMO
Airtel Payments Bank has announced the appointment of Shilpi Kapoor as chief marketing officer.
 
Her mandate at Airtel Payments Bank includes the marketing and corporate communications function. She will be part of the bank’s executive committee. Kapoor has previously been associated with Bharti Airtel as head - marketing and communications.
 
She moves from American Express, where she was director - marketing.
 
Anubrata Biswas, MD and CEO, Airtel Payments Bank, said, “I am very pleased to welcome Shilpi to Airtel Payments Bank’s leadership team. Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position.”
 
Kapoor said, "Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank's robust growth story."
 
In a career spanning 19 years, she has also worked with Renault, UB Group and Godfrey Phillips India.
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Interpublic Group sells RGA

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

2 hours ago

Kotak’s ‘Hausla Hai Toh Ho Jayega’ banks on ...

The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.

2 hours ago

LS Digital unveils DataQuark business unit

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and enhance customer engagement across platforms.

16 hours ago

Over 80% advertisers use AI-led Google search ads: ...

ISA CEO Conference 2025 examines AI’s impact on marketing and advertising in India.