AiVANTA, UnScript to offer AI-based video solutions to brands

AI-powered enterprise video solutions provider AiVANTA and AI-led content automation and avatar technology provider UnScript have signed a partnership deal to offer AI-driven video solutions for enterprises.

UnScript’s AI technology allows organisations to make professional-quality videos tailored to meet their social media, marketing, and advertising needs without carrying out video shoots, thus, slashing down the production costs and time. AiVANTA will use UnScript’s technology to deliver personalised video solutions to its enterprise-class clients.

“Our enterprise video automation platform eliminates the need for traditional video shoots, enabling businesses to produce professional-grade social media videos, marketing advertisements, and promotional content directly from text inputs. Partnering with AiVANTA allows us to combine our video solution capabilities with AiVANTA’s enterprise expertise,” said Ritwika Chowdhury, founder and CEO, UnScript.

According to Grand Value Research, the global AI video generator market was estimated to be $554.9 million in 2023 and is expected to grow at 19.9% CAGR till 2030. With businesses embracing digital transformation, the demand for video content is likely to rise in the coming years.

Fully developed in India, the solution-stack aims to provide domestic clients with cost-effective, scalable, and multilingual video content, the duo claims, stating that its offerings will be suitable for organisations from a diverse range of sectors including BFSI, healthcare, retail, or education.

Some of the clients of AiVANTA include ICICI Bank, Bajaj Allianz, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare, while UnScript’s client-list includes brands such as Naukri, Kapiva, Tata MF, RadioCity, 99acres, Shyam Steel, and Maithan Steel. The two companies have also created business use-cases for functions including employee training, customer engagement, and marketing campaigns for these offerings.

Karan Ahuja, co-founder and CEO, AiVANTA, said, “This partnership brings together UnScript's AI technology for video content creation with AiVANTA's expertise in delivering tailored, scalable video solutions for enterprises.”