Ajay Kakar among heads of jury for Apac Effie Awards 2014

Ajay Kakar, CMO - financial services, Aditya Birla Group, has been named one of four jury heads for Apac Effie Awards 2014.

Kakar said, "Having chaired the Effie India Awards for the last three years, I am indeed honoured to now be invited as a head of jury for the Apac awards. In recent years, the need and demand for work that works in the market place, have given the Effie award a pride of place on the shelves of both agencies and marketers. As a head of jury I do look forward to the exciting opportunity to review the most insightful and impactful campaigns from across the region.”

Apac Effie committee member and chairman of Effie Singapore Ben Lightfoot, CEO, McCann Worldgroup Singapore, has also been named a jury head.

He said, “We have seen so much great work come out of our region, both in terms of creativity as well as effectiveness. I am really excited to see how the strategies developed led to innovative integrated creative solutions. Strategies unique for Asia Pacific, that broke away from category norms and delivered exceptional results."

On the appointments, Connie Chan, 2014 Awards chairperson and MD, MEC Global Solutions (Apac), said, "We’re delighted to welcome the heads of jury on board the judging committee. The rich experience and expertise of these heads make up a powerful composition for the judging committee, with a good mix of industry leaders from different backgrounds across Apac. We look forward to the great dynamics arising from the interaction and tapping on their perspectives in the judging sessions.”

Finalists will be announced in end-February 2014. The Awards night in April will be hosted in Singapore. For more information, visit: www.apaceffie.com.