Allied Media brings in Saurabh Gupta as business head - digital services

Saurabh Gupta has been appointed business head - digital services for Allied Media. Gupta has been tasked with providing digital solutions for all of Percept Media's clients and also only digital direct clients.

In a career spanning 10 years, Gupta has also worked with Reliance Entertainment Digital and Wipro Technologies. He joins Allied Media from Zapak Digital where he was national sales head.

On the appointment, Shripad Kulkarni, chief executive officer, Allied Media said, “It’s not about digital marketing but a fresh way of looking at marketing to digital savvy customers of our clients. So, we will have two digital teams - a Digital Strategy Team, which is a part of the core strategy team of Percept Media and a business team. "

Gupta said, “Digital media behaves in a very different form factors according to businesses and categories. But, most businesses are shortsighted and consider digital media as only a marcom instrument. We are here to change the way brands perceive digital as a medium and transform the entire marketing making it a catalyst to achieve business objective and transform the brand life stage. Our Digital Strategy Blueprint will be: digital-led business re- engineering customized for brands.”