Anant’s blog: The worst kept secret is no longer a secret

Since the end of December or thereabouts, we’ve been hearing about, and talking about, Mindshare retaining the Unilever business in India.Ask anyone at Mindshare and GroupM and you’re met with stony silence. Don’t even bother asking Unilever.The outcome was so certain that I jumped the gun and wrote an editorial about it about a month ago, putting my money where my mouth was.