Antony Rajkumar to head planning at Leo Burnett Delhi

Leo Burnett India has appointed Antony Rajkumar planning head of its Delhi office. Rajkumar will work with Rajeev Sharma, national brand planning head, informed a statement.

He joins the agency from JWT, where he was VP and strategy planning director.

Sharma said, “Antony will be a key contributor towards taking our HumanKind philosophy forward. His track record of providing outstanding business solutions to brands, over a career of over 18 years, speaks for itself. I am looking forward to his rich and varied experience in consulting, research, integrated communications, content marketing and brand storytelling in providing strategic depth to our client's businesses.”

Samir Gangahar, executive director, Leo Burnett Delhi, said, “I am delighted to have Antony on board. As a genuinely integrated thinker I see him adding tremendous value to our clients’ businesses and the agency itself. Channelling this ability to create a compelling purpose and relevant participation platforms for our portfolio of brands will help us become an even stronger HumanKind agency.”

On his move, Rajkumar said, “My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I'm excited to be part of this plan in taking Leo Burnett even further and higher, which is why I'm here! Planning's focus here is in finding purpose for products and participation from people to engage with that purpose. Humankind, the agency's global philosophy and approach, which I personally connect with, provides a great context to doing that. The simple metric to measure this would be the impact of our work on our client's business results. And the work I am referring to is not restricted to a 30-seconder and a full page print.”

He has worked with Maa Communications Bozell and Equitor Management Consulting in past assignments.