Avian Media announces CSO, regional heads

Avian Media has appointed Girish Balachandran as chief strategy officer, Neha Mehrotra as North regional head and Shalmana Tendulkar as West regional head.

 

Balachandran had joined the agency in October 2014 as national head of marketing and group business director. In his new role, he would focus on building the digital and content marketing and CSR, advocacy and development units.

 

Neha Mehrotra, who has been at the agency for 11 years, has been appointed as the regional head for North. 

 

Shalmana Tendulkar, who had joined the agency in January 2014, has been appointed as regional head West. She will now oversee operations of Pune and Mumbai offices. She had joined Avian Media from Genesis BM.

 

South will continue to be led by Subramaniam M. Avian has a presence in Bengaluru, Hyderabad and Chennai.

 

Nitin Mantri, CEO, Avian Media, said, “Brands in India are increasingly looking for agencies that can understand the role of communications within a broad stakeholder environment. By uniting our functions under single regional heads we’re bringing together the best mix of expertise and experience to bear on client challenges in an integrated way, beyond the silos of practices and functions. This new re-alignment will help us not only focus better to run the business and also integrate teams better within and across offices.” 

 

Nikhil Khanna continues as MD.