Campaign India Team
May 12, 2020

Bausch + Lomb appoints Kinnect to handle digital

Account won following a multi-agency pitch

Bausch + Lomb appoints Kinnect to handle digital
Bausch + Lomb has appointed Kinnect to handle its digital media mandate. The account was won following a multi-agency pitch.
 
The agency's Delhi office will handle digital media planning including social media management, outreach, and online reputation management. 
 
Rohan Binny Arora, marketing head, Vision Care, said, "We are delighted to partner with Kinnect as we move forward on our journey of building an integrated consumer experience through digital media. Their passion for building engaging, creative-led consumer journeys and a strategic approach for building solutions that work for the brand, will add a strong impetus to all our marketing initiatives and accelerate our efforts to expand the category to help more people to 'see better live better."
 
Rohan Mehta, CEO, Kinnect, said, “The vision wear/care market in India is on the threshold of new ideas and disruptions. We are excited to partner with Bausch + Lomb in their journey to be at the forefront of these innovations. The brand has shaped its growth around trust, goodwill, and product innovation - values that we resonate with the most. Having identified digital as a key medium to engage with millennials and the Gen Z audience, we will devise an optimised digital plan with strategies that leverage precision targeting, and communication that complements their vision for the brand.” 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey and more in our weekly roundup.

1 hour ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

4 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

4 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.