Campaign India Team
Nov 17, 2021

Blink Digital gets Dia Kirpalani and Suraj Karvi as vice presidents

Kirpalani moves from Contract Advertising while Karvi joins from Madison Media

Left to right: Dia Kirpalani and Suraj Karvi
Left to right: Dia Kirpalani and Suraj Karvi
Blink Digital, has announced the appointment of Dia Kirpalani and Suraj Karvi as vice presidents. 
 
Kirpalani joins the agency as VP, head strategy, while Karvi joins as VP, head of media. 
 
As per the new role, she will oversee the creative strategy vertical for Blink Digital’s existing and new clients, whereas Karvi will lead the media vertical and be responsible for the current media businesses, as well as for acquiring new business. 
 
Kirpalani moves from Contract Advertising India, where she was vice president, strategic planning, while Karvi joins from Madison Media, where he was vice president. 
 
Kirpalani has also worked with companies like WPP, Leo Burnett and Rediffusion. 
 
Karvi has also has stints with Viacom18 and NDTV Media. 
 
Rikki Aggarwal, co-founder and chief business officer, Blink Digital, said, “As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents inhouse to keep pace with the evolving industry. Their appointment is another validation of our
commitment and leadership in the industry. We are thrilled to have them on board!”
 
Kirpalani said, “I am absolutely delighted to be joining the brilliant team at Blink Digital. My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their
business problems. Under Dooj and Rikki’s setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise. Blink has been built on balancing the cutting edge with the effective and I can’t be more excited to jump in and get my hands dirty.”
 
Karvi said, “Digital has been the key area of growth within the Media Marketing World and will continue to be so; creating further excitement and opportunities for brands and the industry as a whole. I am delighted to join Blink and be part of it’s growth story. Blink being an independent digital agency house bagging many award winning work across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth and delivering award winning work hand in hand.”
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.

22 hours ago

What will it really take for adland to divest from ...

Financial profit is often attributed as the main reason agencies continue to work with fossil-fuel clients. Experts in the industry argue that stricter regulation and forward-thinking measures are needed to move away from agencies’ over-reliance on fossil fuels.

22 hours ago

Moves and wins roundup: Week of 4 Nov

Our weekly news roundup includes the latest appointments and account-wins from Flags Communications, Sokrati, VWO, PR Professionals, Zeno Group, and more.

22 hours ago

Is generative AI eroding media's ethical core?

SearchGPT has arrived, and the media industry's ethical reckoning is upon us. Initiative's Charles Dangibeaud demands immediate action: a robust ethical framework for AI-powered media buying is no longer a luxury; it's a necessity.