Campaign India Team
Jul 16, 2019

Nayara Energy appoints Blink Digital

Account won post a multi-agency pitch

Nayara Energy appoints Blink Digital
Blink Digital has bagged the integrated digital mandate for Nayara Energy, earlier known as Essar Oil. Nayara is a downstream energy company and teh agency will look after its social media, ORM, owned digital assets and media-led campaigns.
 
Shweta Munjal, VP and head – brand and communications, Nayara Energy, said, “In a constantly evolving industry, we were looking for a partner to build interest groups, generate engagement and create a convergence between our offline and online world. We are pleased to partner with Blink and look forward to creating path-breaking and innovative dialogue with our digital world.”
 
Dooj Ramchandani, co-founder and chief creative officer, Blink Digital, added, “Thinking big and innovation-led on low-involvement categories, like energy, is always a challenge. But it’s a challenge we are looking forward to. The potential to create fabulous work for Nayara Energy really excites us.”
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.