Blink Digital has announced the appointment of Ratnapriya Mitra to lead client servicing at the agency.
Mitra moves from McCann Worldgroup where she was group business director.
Rikki Aggarwal, co-founder and chief business officer, Blink Digital, said, “We are happy to have Ratnapriya join us with her prowess and experience as a marketer. She is a valuable addition to our growing team and will be a crucial member in driving efficiency and success at the agency. She brings more real-world perspective and insights into the creative output along with the ability to weather multiple challenges into creative solutions. This appointment also speaks of Blink Digital’s ability to hire some of the best talent in the industry and provide state of the art services to our clients.”
Mitra said, “I’m enthused to join a team of such talented and hardworking people. Knowing that this is the team behind so many award-winning campaigns is a testimony to Blink’s dexterity that drives such meaningful work for our clients. I’m looking forward to driving more novel, creative solutions while ensuring we are at our efficient best.”
In a career spanning 15 years, she has also worked with Ogilvy, Leo Burnett, J. Walter Thompson, Leo Burnett, Grey Group and Hard Rock Cafe.