Brands Under Fire to be released today

In what promises to be a rewarding and captivating event, Remembering Subhas will see the official launch of the book Brands Under Fire, edited by Ivan Arthur and Kurien Mathews. Brands Under Fire is a book that distills the thoughts and opinions of a galaxy of advertising and communication specialists: Rama Bijapurkar, Mahnaz Curmally, Gerson da Cunha , Santosh Desai, Vijay Gokhale, Kiran Khalap, Pranesh Mishra, MG Parameswaran, Roger Pereira, Gita Piramal, Prof. S Ramchandar, Shekhar Swamy and Prof. Shiv Viswanathan.