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Bru, from the house of Hindustan Lever Limited, has entered into a co-promotional alliance with the film Aisha, which released on August 6, 2010. The co-branded promotional TV campaign was broken across select channels (English entertainment/news/music) and leads viewers into discovering the special "coffee moments" between characters in the film.
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Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.
His career spans over two decades, and he most recently served as executive director and India head-creative at McCann Worldgroup.