Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 09, 2010
Bru ties up with Aisha
Bru, from the house of Hindustan Lever Limited, has entered into a co-promotional alliance with the film Aisha, which released on August 6, 2010. The co-branded promotional TV campaign was broken across select channels (English entertainment/news/music) and leads viewers into discovering the special "coffee moments" between characters in the film.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Marketing
Sep 01, 2025
Festive marketing in 2025: Premiumisation, ...
Just Published
Advertising
31 minutes ago
India’s quick commerce surge exposes a discipline ...
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
38 minutes ago
Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Work
1 hour ago
Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
