Burson Group India announces new organisational structure

Burson announced its organisational structure in India. Burson Group India will operate three brands, including Burson Genesis, Hill & Knowlton India and GCI Health India.

Burson also announced the appointment of Dolly Tayal as managing director of Burson Genesis. She will report to Deepshikha Dharmaraj, CEO of Burson Group India. 

“I am delighted to welcome Dolly to lead our clients and people under the Burson Genesis brand,” said Dharmaraj. “I am confident that her leadership will infuse teams with fresh energy and ideas, further enhancing our reputation for client excellence and innovation.”

She mentioned that as Burson expands its presence in India, the company will tap into the collective strengths and expertise of Genesis, Hill & Knowlton, and GCI Health to consistently achieve outstanding outcomes for clients and boost their reputational capital.

“In Burson Genesis, I see both the proud legacy and the promising future of public relations and communications in India,” Tayal noted. “It has been a privilege to be part of the Burson legacy and an honour to be entrusted with Burson Genesis. I am looking forward to working with our incredible team and helping our clients build reputation as a competitive advantage through purpose-driven creativity, innovative strategies and advanced technologies.”

In June, Burson introduced its new brand identity with a new logo and refreshed client services, following the merger of WPP-owned BCW and Hill & Knowlton in January this year.

The global communications company claims to apply its reputation management approach across its streamlined suite of agencies, spanning various industries. Anchored by the full-service Burson brand, the group currently includes Hill & Knowlton, Axicom (focused on tech brands), global healthcare agency GCI Health, and financial communications firm Buchanan, soon to be rebranded as Burson Buchanan.

Other subsidiaries include Direct Impact and Prime Policy Group, while Hill & Knowlton's associated brands—3K, Blanc & Otus, Dewey Square Group, and JeffreyGroup—remain under its umbrella. With these changes, BCW will no longer exist as an agency name.