Burson-Marsteller commits to ‘Being More’ at 60

Public relations and communications firm Burson-Marsteller has announced the adoption of a new global positioning, ‘Being More’. The adoption comes on the occasion of its 60th anniversary.

“‘Burson-Marsteller, Being More’ is an expression of the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world alongside its long-standing commitment to evidence-based communications,” informed an agency statement.

To support the new positioning, Burson-Marsteller announced the launch of a new website (www.Burson-Marsteller.com). More details on the new positioning have been detailed in a video:

Don Baer, worldwide chair and CEO, Burson-Marsteller, said, “Our purpose is to help our clients define and communicate their purpose of ‘Being More’ and to inspire our people to make Burson-Marsteller the best ideas-driven, results-oriented communications firm in the world.”

“While ‘Being More’ has just recently been adopted as our number one priority, it is both recognition of our past and a directional beam for what we know will be a shining future,” added Harold Burson, founding chairman of the firm.

“Genesis Burson-Marsteller in India, is realising the global vision of ‘Being More’ by focusing on integrated communication to deliver real measureable impact to clients. At Genesis Burson-Marsteller, ‘Being More’ is a promise to provide clients with strategic counsel, ideas and results across the spectrum of public relations, public affairs, corporate responsibility, digital, content and crisis communications services, thereby addressing the need companies have today for an integrated communication campaign for different audiences,” said Prema Sagar, Principal and Founder, Genesis Burson-Marsteller.

In support of the new positioning, Burston-Marsteller will embark on a thought leadership series (Burson-Marsteller Conversations), employee training programmes (Burson-Marsteller, Being More Global Employee Training), and also create a worldwide strategic leadership team.