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Ogilvy & Mather, JWT, McCann, BBH and 22Feet in the race for metal
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The agency restructures its top creative leadership while embracing a DIY approach to its business.
In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.
One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it is formally retired by Microsoft.
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?