Campaign India Team
Jun 05, 2013

Cannes Rewind: JR and Paul Adams

Watch what JR, an international artist and Paul Adams, global head - brand design, Facebook have to say

Cannes Rewind: JR and Paul Adams

Through the International Festival of Creativity, Cannes' YouTube page, we bring to you a series of ‘Cannes Learnings’ from 2012.

Here we feature snapshots from JR and Facebook's global head of brand design, Paul Adams' sessions at last year’s Festival.

In his session the artist JR shares a story about what happened when Zevs 'kidnapped' an advert that David Lachapelle shot for Lavazza.

 

Adams shares the four rules of engaging people on Facebook.

 

Source:
Campaign India

Related Articles

Just Published

20 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

21 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

1 day ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.