Through the International Festival of Creativity, Cannes' YouTube page, we bring to you a series of ‘Cannes Learnings’ from 2012.
Here we feature snapshots from JR and Facebook's global head of brand design, Paul Adams' sessions at last year’s Festival.
In his session the artist JR shares a story about what happened when Zevs 'kidnapped' an advert that David Lachapelle shot for Lavazza.
Adams shares the four rules of engaging people on Facebook.