Carat wins media duties of energy drink Tzinga

Hector Beverages, manufacturers of energy drink Tzinga, have appointed Carat to manage media duties of the brand. The account will be handled by the agency’s Bengaluru office.

On the appointment, Suhas Misra, director and co-founder, Hector Beverages, said, “The category is still underdeveloped  and when compared to similar markets, the future  growth potential is massive . We wanted a strong and dedicated media agency who can partner us in our growth plans with respect to consumer and media understanding, and we found Carat  as a perfect fit.”

Chirantan Chandran, media consultant, Hector Beverages, added, “ We  were delighted to see the response we received from Carat on the brief and their huge passion for our business. Their understanding of the brief and the customised media solution recommended by Carat using a combination of insights and cutting edge tools were something we were looking for. We are pleased to have them as a partner and are sure that they would contribute significantly to our business growth.”

On the win, Kartik Iyer, managing director, Carat, said, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and are delighted that Hector Beverages found value in our proposal. We are happy to see that Hector Beverages reposed faith and confidence in our cutting edge media solution backed by relevant consumer insights.”

The product retails at Rs 25 for a 250 ml pack and is available in three flavours. The brand is currently targeted in the 18 to 25 year age group and claims a presence in over 25,000 outlets across India.