Chandrika Jain elevated at Lenovo India as marketing director

Lenovo has announced the elevation of Chandrika Jain as marketing director, India, Lenovo PCSD.

 

Jain will take on her new role on 1 March 2022. Based in Bengaluru, she will lead the marketing function across the consumer, commercial, tablets, and solutions and services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance). 

 

Jain currently handles Lenovo's worldwide marketing hub in India. She joined Lenovo in 2010 from Population Services International.

 

Shailendra Katyal, managing director, Lenovo India, said, “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand. I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to having her an enriching experience at Lenovo.”

 

Bhaskar Choudhuri, executive director, marketing, Lenovo Asia Pacific, said, “Lenovo is undergoing a fundamental transformation that will take us beyond our current position as a global number one in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India. In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of Smarter Technology for All.”