Zee TV and Sony register drops in viewership
In Week 13, a week that included the India-Australia quarterfinal, Colors managed to inch closer to STAR Plus. Colors rose 15 GRPs this week to 272, while STAR Plus fell 14 GRPs to 291.
Zee TV fell 20 GRPs to 187, while Sony dropped by 24 GRPs to 159.
Sab TV stayed at 136 GRPs, the same as last week, while Imagine rose 8 GRPs to 81.
The above figures are TAM, HSM, CS4+.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.
.png&h=268&w=401&q=100&v=20170226&c=1)
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.
+(1).jpg&h=268&w=401&q=100&v=20170226&c=1)
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
