Crazeal, Groupon's India unit, signs up with Lintas Initiative Media

Crazeal, Groupon India's unit, has appointed Lintas Inititiave Media to handle its media duties. It is understood that the brand is launching a new multimedia marketing campaign to announce its presence in the market. The agency won the business following a multi-agency pitch. 

Confirming the win, Sudha Natrajan, chief executive officer, Lintas Initiative Media, said, "We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great, in achieving this."

"Our aggressive, efficient, hard hitting, launch strategy, for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from", added Raghav Subramanian, chief operating officer, Lintas Initiative Media.

The US based e-commerce portal Groupon.com, which sells daily deals coupons of local retail outlets, had entered the Indian market in January 2011.