Campaign India Team
Mar 05, 2012

Crazeal, Groupon's India unit, signs up with Lintas Initiative Media

The size of the business is said to be about Rs 25 crore

Crazeal, Groupon's India unit, signs up with Lintas Initiative Media

Crazeal, Groupon India's unit, has appointed Lintas Inititiave Media to handle its media duties. It is understood that the brand is launching a new multimedia marketing campaign to announce its presence in the market. The agency won the business following a multi-agency pitch. 

Confirming the win, Sudha Natrajan, chief executive officer, Lintas Initiative Media, said, "We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, succeed. Our past track record has been great, in achieving this."

"Our aggressive, efficient, hard hitting, launch strategy, for the brand was appreciated by the client. The passion of the team was the icing on the cake. A win is always celebrated, and learnt from", added Raghav Subramanian, chief operating officer, Lintas Initiative Media.

The US based e-commerce portal Groupon.com, which sells daily deals coupons of local retail outlets, had entered the Indian market in January 2011. 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

10 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

11 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

13 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’