
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
The author cites an example of 'Confirmation Bias' from psychiatric hospitals and links it to the traditional versus digital advertising debate
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.