Advertising
Shauna Lewis
Dec 04, 2024

Dentsu forecasts global 5.9% increase in adspend in 2025

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Weekend Fun: The Blue Film Festival

1 Weekend Fun: The Blue Film Festival

Brands let women do the talking this International Women's Day

2 Brands let women do the talking this International Women's Day

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

McKinsey & Co acquires India's ETML

4 McKinsey & Co acquires India's ETML

IPL ads get a data makeover: What it means for brands

5 IPL ads get a data makeover: What it means for brands

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Gender bias in ads costs more than just reputation—It hits revenue

7 Gender bias in ads costs more than just reputation—It hits revenue

Meta announces upcoming digital marketing book

8 Meta announces upcoming digital marketing book

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

9 The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

Rebranding done right: Lessons from Zomato’s evolution to Eternal

10 Rebranding done right: Lessons from Zomato’s evolution to Eternal

Related Articles

Dentsu prioritises media in new growth plan following $820 million loss
Advertising
Feb 17, 2025

Dentsu prioritises media in new growth plan ...

Dentsu India strengthens leadership for performance marketing push
Advertising
Dec 12, 2024
Campaign India Team

Dentsu India strengthens leadership for performance ...

Dentsu India elevates Imtiyaz Vilatra amid growth of DOOH market
Digital
Dec 03, 2024
Campaign India Team

Dentsu India elevates Imtiyaz Vilatra amid growth ...

From complexity to creativity: How dentsu is tackling global advertising challenges
Advertising
Nov 27, 2024
Vinita Bhatia

From complexity to creativity: How dentsu is ...

Just Published

Snapchat unveils Sponsored Snaps video ads format
Advertising
7 hours ago
Campaign India Team

Snapchat unveils Sponsored Snaps video ads format

Announces AJIO as the first Indian brand using the new feature.

Ipsos launches Creative|Spark AI in India
Advertising
8 hours ago
Campaign India Team

Ipsos launches Creative|Spark AI in India

The market research firm’s new AI-powered ad testing solution aims to provide actionable insights within minutes.

Recently launched Google Ads tool to help advertisers monitor carbon emissions
Advertising
10 hours ago
Lucy Shelley

Recently launched Google Ads tool to help advertiser...

The tool has undergone testing for around a year with advertisers including L’Oréal and LVMH.

Unilever CEO: 'Spend on social will jump from 30% to 50%'
Marketing
10 hours ago
Robin Langford

Unilever CEO: 'Spend on social will jump from 30% ...

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.